Bombay Sapphire’s Painted by Everyone is a one-of-a-kind social art experiment aimed to reconnect people to what inspires and sparks their creative potential. The live stunt allowed users from all over the world to come together and create a unique public art installation, using state-of-the-art robotic technology.
THE INTERACTIVE ART INSTALLATION
To create Painted by Everyone, we placed a giant blank canvas at the ROW DTLA, and used two robotic arms, also known as Kukas, to paint the canvas.
To determine the optimal canvas size while utilizing the maximum reach of the two robots, we used 3D technology to design and pre-visualize the entire installation. With the total size of the canvas, 14,000 lbs of ballast was required to safely secure the robots to the ground.
Then, we created a special system for the robots to be able to paint multiple colors, engereing 3D printed grippers and custom fabricated paint daubers that allowed each robot arm to paint repeatedly, without fail. This design was specific to the type of paint dot, drip, and organic shape that we wanted to create.
We also incorporated a macro lens cameras into the experience, placing them directly on our robot arms to produce a unique personalized view into the participants mark on the canvas.
THE USER EXPERIENCE
To allow users from all over the world to access and collaboratively paint together on one canvas, we designed an online experience featuring an interactive website for user participation, a live stream so users could watch the experience in real time, and a digital gallery of dots to represent all the different painted areas on the canvas.
After longing in with their social profiles, users selected the color of their mark and the exact placement of their mark on our canvas. After their mark was painted on the canvas by one of the robots, users received a digital a photo takeaway via email with options to share to Facebook, Twitter, etc.
THE FINISHED CANVAS
In the end, the robots took input from thousands of online users to generate the artwork point by point, which was displayed in its completed form at The Other Art Fair.